PageRank is obsolete; Google move on to social media

NOTE: I say Google, but really, this goes for all search engines. You're all the same. Internet search is still above the water. You can only see the tip of the iceberg. It seems like technology that was developed in the early days of internet search is still very prevalent today.... Continue reading this »

10 remarkable courses to successful blogging

Most bloggers are not professional writers. This is one of the main reasons why many bloggers fail, they don't know how to write for their audience. They learn how to write in school, but they fail to learn how to engage an audience. If you can't hook them, they will... Continue reading this »

The secret identity of blogger's block

Do you really know why you get stuck blogging from time to time? Many people refer to it as blogger's block, you don't know what to write about. Hence, you begin to post on your blog less frequently, and then you just stop. It's frequent occurrence and a good way... Continue reading this »

Why your social media efforts suck

In one of my photojournalism classes, we keep hearing one thing over and over again: Just putting things together does not make a good picture. Why not replace "a good picture" with "social media strategy"?  Just putting things together does not make social media strategy. It's just a pile of things.... Continue reading this »

Adopt-a-market approach to social media

So, today in my photojournalism class we got a longterm assignment of adopting a neighborhood in Rochester, NY. The idea is to get to know the neighborhood, people, and everything there is. No, it's not about reading online or visiting it once. The point is to visit it few times a... Continue reading this »

What social media professionals can learn from photojournalists

Social media is about relationships with people, whatever the reason might be. You reach out to your target market to create relationships, the more personal the better the results. Businesses try to be more personal in their social media profiles and connect with their customers/clients. That's what people want. A... Continue reading this »