HubspotHubspot is good at what they do, that’s why they are one of the most well known marketing automation platforms on the Internet. But, they are not the only tree in the forest. There’s actually quiet a few of them that offer core functionality a business needs to successfully generate leads and automate their marketing.

Let’s look at the 8 Hubspot alternatives for marketing automation and see how they compare. To be fare, here’s a list of features that are imperative to successfully implement inbound marketing strategy for your business and are offered at the lowest pricing plan:

  • Blog/Content Management System
  • Landing Pages with Lead Capture Forms
  • Lead Nurturing/Autoresponders
  • Email Marketing/Email Blasts
  • Social Media Updates/Monitoring
  • SEO Tools and Optimization

All other features and functionality are an added bonus. Please note, the order is random and is not indicative of quality or recommendation.

1. Optify – B2B Marketing Software – Basic – $250/mo

OptifyOptify is a good contender to rival Hubspot. They offer comprehensive features to automate marketing and are good at educating their customers through a blog and webinars.

Quick overview:

  • Up to 10,000 page views
  • 1 active landing page
  • Contact manager included
  • Email marketing and lead nurturing not included
  • No CMS or Blog
  • Basic social media tools included
  • Basic SEO – Track 50 keywords and 5 competitors

The biggest thing to consider with Optify is that they do not offer website hosting, like Hubspot. Their own website and blog uses WordPress. For $250/mo their list of features is quiet unimpressive, they charge a lot but offer little.

You would have to cough up a lung every month on Optify and a bundle of other services to effectively engage in inbound marketing.

Update: Optify has shut down

2. InfusionSoft – Small Business CRM – Standard – $199/mo

InfusionSoftInfusionSoft offers a most features that you would need for marketing automation, with limits higher than Hubspot and at the same price as Hubspot’s lowest plan. But, like Optify, InfusionSoft does not offer website hosting and management.

Quick overview

  • Send unlimited emails
  • 5,000 contacts
  • Landings pages and lead capture forms
  • Email autoresponders & lead nurturing campaigns
  • CRM
  • Analytics for the above features

For an additional $100 (Plus plan and above) you also get sales automation and e-commerce store. But, beware, when you become a customer you HAVE TO pay $2,000 for “quick-start services,” which covers educational resources and training.

Visit InfusionSoft’s Pricing Page

3. Act-On – Marketing Automation Software – Starts at $500/mo

Act-OnAct-On seems to offers very good features, and offers all the features to all pricing levels. They charge based on how many active contacts you have in your CRM with them.

Unfortunately, their website is  next to impossible  to understand. They lack clear features page, and their pricing page is just a block of text you need to comb through. They really need to improve their copywriting to  facilitate  scanning, and it definitely improve their lead conversions.

Quick overview

  • Landing pages and lead capture forms
  • Lead nurturing
  • Webinar management
  • Syndicate content to your remote sales team
  • Lead management and scoring

If they offer any other features, they did not mention anything on their website. Pretty poor copywriting, a lot of inflated language without concrete examples. They “tell us, not show us” how their product is better from the competition.

Visit Act-On’s Pricing Page

4. Genius – Marketing Automation – Small Business – Free

GeniusGenius is quiet a nice small package that will fit many small businesses. They offer very basic features for free, with an opportunity to upgrade to the Pro account. Unfortunately, as expected, email marketing is not included in the free plan, as well as no website hosting.

Quick overview

  • Web analytics
  • Lead capture forms
  • 1 on 1 emails
  • Some sort of automation

The marketing information is very superficial, it’s really hard to understand what is free and what you need to pay for. It shouldn’t be this hard trying to understand what product features are included in what pricing plan.

Their cheapest plan is $220/mo for 10,000 emails.

Visit Genius’ Pricing Page

5. LoopFuse – Marketing Automation – FreeView – Free

LoopFuseThey are not very well known, but they do pack a good set of feature to help businesses automate marketing. Especially, with their free basic offer. It’s great for small businesses and self-employed professionals to get started. They do not offer website hosting or landing page creation or SEO.

Quick Overview

  • 500 contacts
  • 1,000 emails
  • 10,000 pageviews
  • Standard SalesForce integration
  • Lead capture forms
  • Lead nurturing emails
  • Lead management and scoring
  • Marketing reports and analytics

If you need more contacts, you’ll be in for $450/mo and get up to 10,000 contacts and everything else unlimited. It’s a good option for very small businesses and self-employed professionals that do not deal with high volumes of clients and leads.

Visit LoopFuse’s Pricing Page

6. Marketo Spark – Marketing Automation Software – Small Business – $750/mo

Marketo SparkMarketo’s small business plan Spark is heavily focused on email marketing, with limited functionality for everything else. It’s really one of the least appealing alternatives to Hubspot.

Quick overview

  • Up to 30,000 emails
  • Lead nurturing programs
  • Email marketing
  • Landing pages and lead capture forms
  • Marketing analytics and reports
  • Social media integration
What’s really gets me is that they charge you an additional $300/mo for increased email deliverability functionality (spam check, better IP address, etc.). What that tells me is that their regular plan has a pretty bad deliverability rates, if they charge premium to improve deliverability.

Visit Marketo Spark’s Pricing Page

7. Pardot – Marketing Automation – Professional – $1,200/mo

PardotWe’re in some premium territory now, over one thousand dollars, and they do offer some good enterprise features for power users. They do not offer website hosting, though.

Quick overview

  • Unlimited users and prospects
  • Custom lead scoring
  • 30,000 emails
  • 50 lead nurturing campaigns
  • 50 landing pages
  • 50 forms
  • 100 custom fields
  • Custom URL for landing pages
  • CRM integration

They offer some nice features, but there’s no SEO functionality and you still need your own website to be able, which adds to the expenses. Frankly, $1,200 for 30,000 emails is a joke. MailChimp offers up to 50,000 for $240. It’s doubtful that $1,200 would justify itself, especially for small businesses.

Visit Pardot’s Pricing Page

8. WordPress – Lead Generating Machine – Price of hosting ($10/mo on average)

WordPressSaved best for the last. You might not consider WordPress to be marketing automation software and lead generating machine, but I beg to differ. Out of the box, WordPress is an excellent CMS, and with excellent plugins it can be extended to pretty much anything you heart desires.

That’s what I do for my clients, either help them convert their Hubspot website to WordPress or create lead generating website based on WordPress, with many automated features you find in other platforms.

Quick overview

  • Easy to use CMS
  • Advance SEO with plugins
  • Landing pages with custom post types
  • Lead capture forms with plugin
  • Social medai integration with plugins
  • CRM integration with plugins
  • Email marketing
    • WordPress plugin to send out emails and autoresponders
    • MailChimp integration with plugin (additional price)
  • Freedom to customize anything you want

WordPress is the best and most affordable alternative to Hubspot for small businesses. Once the initial setup is complete, you don’t have to pay huge monthly premium that doubles when you get more clients and leads into the pipeline. My clients absolutely love it after moving from Hubspot, and I love it too and will continue recommending it. For more information check out my free guide WordPress: A FREE Alternative to Hubspot for more in-depth review.

Contact me if you’re looking to convert HubSpot to WordPress

To conclude, any of these options will offer you some sort of marketing automation. You just need to know exactly what features you need and what you’re trying to accomplish. Don’t forget, it’s not really automatic. The system needs an operator to function correctly, that means at least 5-10 hours per week dedicated to inbound marketing to make it work for your business. None of these systems are set and forget, they all require tweaking to get better and generate more leads.

New Version10 HubSpot Alternatives for Marketing Automation Under $100

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    • http://www.seamlesssocial.com JM Bonthous

      Loopfuse has been acquired and is discontinuing April 1 2014 their free subscription. To my knowledge, the best free marketing automation software is now http://www.leadsius.com
      JM Bonthous

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  • http://www.actonsoftware.com Atri Chatterjee

    Victor, thanks for the mention on your blog and we appreciate the constructive criticism of the website.

    Act-On Software provides marketing automation to the Fortune 5 million. Our goal is to enable small marketing teams whether they be a group in a large company or an SMB whose entire marketing team is small and therefore does not have dedicated specialists focused only on marketing automation. We’ve grown rapidly in the last two years and have over 800 customers today. In fact we were identified by David Raab, as the fastest growing vendor in this space. See his blog post on the subject.

    There are two important things to know about Act-On’s pricing:

    1) Pricing tiers are based on the number of active contacts you are marketing to, NOT the number of contacts in your database. For example, you can have a database of 100K contacts but are only interacting with 10K active contacts in a given month. And marketing activities to those 10K contacts through the Act-On system is unlimited. The systems meters your active contacts in real time.

    2) Act-on does not tie in customers to long-term contracts. It’s month-to-month. Unlike most other companies that lock people in through contract, we rather have people lock themselves in because they like our system.

    For those interested here are videos of Act-On in action.

    • Viktor

      Thanks for your comment Atri, I appreciate additional information and reading the post.

  • http://www.actonsoftware.com Atri Chatterjee

    Victor, thanks for the mention on your blog and we appreciate the constructive criticism of the website.

    Act-On Software provides marketing automation to the Fortune 5 million. Our goal is to enable small marketing teams whether they be a group in a large company or an SMB whose entire marketing team is small and therefore does not have dedicated specialists focused only on marketing automation. We’ve grown rapidly in the last two years and have over 800 customers today. In fact we were identified by David Raab, as the fastest growing vendor in this space. See his blog post on the subject.

    There are two important things to know about Act-On’s pricing:

    1) Pricing tiers are based on the number of active contacts you are marketing to, NOT the number of contacts in your database. For example, you can have a database of 100K contacts but are only interacting with 10K active contacts in a given month. And marketing activities to those 10K contacts through the Act-On system is unlimited. The systems meters your active contacts in real time.

    2) Act-on does not tie in customers to long-term contracts. It’s month-to-month. Unlike most other companies that lock people in through contract, we rather have people lock themselves in because they like our system.

    For those interested here are videos of Act-On in action.

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  • http://www.promotionalcanvasbags.com.au/ Eco Bags

    Sometimes I stumble upon a blog post that perfectly answers a question that brought me to perform a search in the first place – your post is a good example of such a happy encounter. Thanks! :-)

  • http://www.optron.in Bhavesh Gudhka

    Really good post and comments are useful.

    • Viktor

      Glad you found this post useful Bhavesh.

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  • http://www.venntive.com Lydia Sugarman

    Great article. I appreciate your unvarnished, no frills evaluations of these various applications. We are in the process of doing a comprehensive comparison spreadsheet of Venntive versus our closest competitors.

    I invite you and anyone else who’s interested to set up a 30-day trial of Venntive. It includes email marketing, marketing automation, CRM, SMS marketing, surveys, event management, CMS, brand monitor, social deck, etc. We think we kick the asses of all those other guys! In features and price!

    I’d love to learn what you think! I’d love to have a conversation! Just include a note in the “How can we help you?” text box.

  • http://www.venntive.com Lydia Sugarman

    Great article. I appreciate your unvarnished, no frills evaluations of these various applications. We are in the process of doing a comprehensive comparison spreadsheet of Venntive versus our closest competitors.

    I invite you and anyone else who’s interested to set up a 30-day trial of Venntive. It includes email marketing, marketing automation, CRM, SMS marketing, surveys, event management, CMS, brand monitor, social deck, etc. We think we kick the asses of all those other guys! In features and price!

    I’d love to learn what you think! I’d love to have a conversation! Just include a note in the “How can we help you?” text box.

  • http://qqqfolio.com(parked) Dave Evans

    Viktor, I’m so glad I woke up in the middle of the night upset because I realize I can’t afford infusionsoft and Hubspot… nor can I afford to run my financial design business by cold calling when my competition are cleaning my clock through inbound marketing!

    Your blog touches on it but one of my biggest dilemmas is continuing to provide high quality service and cross selling to existing customers, while prospecting and nurturing leads. I discovered WordPress/apache already utilize SQL databases and my contact information is already in my blog. It’s just a matter of using the information intelligently.

    From what I’ve read since I discovered you at 3 this morning, you’re doing that and more and I’m looking forward to working with/speaking with you.

    Thanks Dave

    • Viktor

      Hey Dave,
      Thanks for stopping by my blog. Glad you were able to find it at 3AM. That’s usually when I get creative and able to write.

      Yes, if you want to use WordPress to manage your contacts there are several good plugins. For example, one that comes to mind is WP-CRM. It offers contact management as well as forms to capture data.

      Feel free to reach out to me with any questions. I’m always here to help.

      Viktor

      • John

        I’ve been working on HubSpot recently and really like it, but realize that it may not be affordable for all companies. Thanks for the list so I can recommend some of these solutions for our clients. Marketing analysis, content marketing and inbound lead generation is where companies have to be focusing efforts these days.

        • Viktor

          Thanks for commenting John. Glad you found something you can use to recommend different options to your clients. If you have any questions about Hubspot, feel free to drop me a note. Will be more than happy to help.

  • http://qqqfolio.com(parked) Dave Evans

    Viktor, I’m so glad I woke up in the middle of the night upset because I realize I can’t afford infusionsoft and Hubspot… nor can I afford to run my financial design business by cold calling when my competition are cleaning my clock through inbound marketing!

    Your blog touches on it but one of my biggest dilemmas is continuing to provide high quality service and cross selling to existing customers, while prospecting and nurturing leads. I discovered WordPress/apache already utilize SQL databases and my contact information is already in my blog. It’s just a matter of using the information intelligently.

    From what I’ve read since I discovered you at 3 this morning, you’re doing that and more and I’m looking forward to working with/speaking with you.

    Thanks Dave

    • Viktor

      Hey Dave,
      Thanks for stopping by my blog. Glad you were able to find it at 3AM. That’s usually when I get creative and able to write.

      Yes, if you want to use WordPress to manage your contacts there are several good plugins. For example, one that comes to mind is WP-CRM. It offers contact management as well as forms to capture data.

      Feel free to reach out to me with any questions. I’m always here to help.

      Viktor

  • http://spectate.com/ Caitlin vonHedemann

    Always so nice to come across these good, candid posts on the various options in the Inbound Marketing Software space (Thanks Viktor!), and it becomes so sad to discover we have not been included! :(

    I work with Spectate, an inbound solution that compares with all these guys on price ($250/mo), features (site and visitor tracking/analytics, content creation tools, SEO & keyword analysis, social media tracking, forms, landing pages and more!) and usability, but without a lot of the caps on numbers that seem to penalize you when you are doing well. We really like that part.

    Next time you decide to update your post, Viktor, give us a look! We’d be happy to show you (or anyone!) a look around and/or a demo!

    • Viktor

      Hi Caitlin,
      Thanks for stopping by and leaving a comment. I wanted to keep the list short, so I focused on companies that I was able to quickly find or already knew about. There are couple new ones, including Spectate, that I’ve learned about since I wrote this post (thanks to this post). So I do plan on having another post with more marketing automation platforms. Once I find some free time between the projects :)

      Thanks again.

  • http://spectate.com/ Caitlin vonHedemann

    Always so nice to come across these good, candid posts on the various options in the Inbound Marketing Software space (Thanks Viktor!), and it becomes so sad to discover we have not been included! :(

    I work with Spectate, an inbound solution that compares with all these guys on price ($250/mo), features (site and visitor tracking/analytics, content creation tools, SEO & keyword analysis, social media tracking, forms, landing pages and more!) and usability, but without a lot of the caps on numbers that seem to penalize you when you are doing well. We really like that part.

    Next time you decide to update your post, Viktor, give us a look! We’d be happy to show you (or anyone!) a look around and/or a demo!

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  • http://www.jumplead.com Matt Fenn

    Hi Viktor,

    Great article, and it looks as though this space is hotting up!

    For our part, we run Jumplead http://www.jumplead.com

    We started life as a visitor identification tool, and progressed by adding in lead management, live chat, lead scoring, conversion forms, event triggers and email nurture campaigns.

    Everything we needed to run inbound marketing for ourselves!

    If you get a chance to take a look at what we’re doing i’d love to get your opinion. :)

    Thanks again for the article, it’s a great resource.

    Matt

    • Viktor

      Thanks for commenting Matt. Will make sure to include you in my next post. Since this post, I’ve learned about more alternatives, enough for another post. Thanks again!

  • http://www.jumplead.com Matt Fenn

    Hi Viktor,

    Great article, and it looks as though this space is hotting up!

    For our part, we run Jumplead http://www.jumplead.com

    We started life as a visitor identification tool, and progressed by adding in lead management, live chat, lead scoring, conversion forms, event triggers and email nurture campaigns.

    Everything we needed to run inbound marketing for ourselves!

    If you get a chance to take a look at what we’re doing i’d love to get your opinion. :)

    Thanks again for the article, it’s a great resource.

    Matt

  • http://www.soliber.net/lead-generation/ Victor McNamara – Soliber Net

    Happy New Year 2013 and thank you for this – we are interested in your alternative to hubspot based on WordPress – I still guess the current pricing of the SaaS marketing automation solutions is not flexible enough – as always the market finds a solution, like infrastructure as a service vs. SaaS or SMTP services vs. list management providers. Great to know you have an update as well – will check back in a few days, once the January blues goes away :-p

    • Viktor

      Thanks for the comment Victor. Yes, I’m working on more things to help make WordPress a really good competitor to most, if not all, marketing automation platforms. January is a busy month, thats for sure.

    • http://dirincorporated.com Rob Rohena

      In my opinion ONLY Optify, Spectate, Marketo, and Eloqua can hold a candle next to HubSpot. When, price is considered, OPTIFY is the only alternative.

      • http://dirincorporated.com Rob Rohena

        Almost forgot to share an link to a blog post the compares the strategic inbound marketing tools … http://www.dirincorporated.com/blog-1/bid/221229/Marketing-Performance-Indicators-Top-Marketing-Firms-Monitor

      • Viktor

        In my opinion, Hubspot offers no unique services. Everything Hubspot offers is readily available in many other platforms. The only differentiator I see is their user interface and how these services connect inside one platform. The only innovative tool Hubspot did create is marketing grader, available for free. There are many other platforms not on this list that offer great alternatives to Hubspot.

        • http://studioc5.com/ Studio C5

          I agree. We paid for hubspot for a time and found that a combination of other platforms actually worked better. It’s hard to justify the cost of Hubspot now.

          • Viktor

            How was your switch from Hubspot to other platforms?

  • http://www.axongarside.com Ian Guiver

    this is a great blog Viktor. As you say, there are now more alternatives but in my experience the main point is this: All of these products work pretty well. The question is: Will you use them sufficiently often and with sufficient strategic thinking to achieve your objectives? I have had several conversations with folk who have spent a great deal of time and energy considering their platform but have not reaped the enormous potential benefits of inbound Marketing because they don’t allocate the resources to make use of the tool that they have. You need a LOT of content. That either means taking people off their day job, employing an internal specialist or working with an external agency. Your 5-10 hours/week estimate is on the cautious side I’d say. By the time you add in the production of good quality original content it is going to be quite a lot more, even if you have pretty low expectations of immediate results. The real or opportunity cost will be a lot higher than the cost of the software but if you take it seriously, Inbound Marketing will increase your leads and reduce your marketing costs in the long run.

    • Viktor

      Hi Ian,
      Thanks for your comment. I deal with clients who are leaving Hubspot every month who were not able to use inbound marketing effectively to make Hubspot pay for itself because they didn’t realize what sort of commitment they had to make every day/week/month to make it effective. I see this happening over and over again, and I don’t understand why it’s not something that Hubspot, and other marketing automation platforms, are not communicating well enough during the sales process. It would help their retention rates and customers would be more satisfied.

      I even heard some clients say they thought Hubspot will generate leads for them (marketing automation = autopilot), and when they got it they realized that automation is NOT autopilot. You need to produce content, that’s the foundation of inbound marketing.

      Cheers,
      Viktor

      • http://www.blinkjarmedia.com Jared

        When you join a gym and pay for it, do you automatically lose weight and gain muscle or do you actually have to work out and invest time and energy to get the results? just wondering.

        • http://www.localbusinesscoachonline.com Vernessa Taylor

          Hi Viktor – never encountered LoopFuse before. Will have to check it out. Very in-depth comparison; hope to see part two. Novel idea to use WordPress as CRM platform (I clicked over to your how-to). That’s a lot of steps and finaggling to get it to work like one would want. Interested to know if you have any feedback on whether people are taking you up on that?

          • Viktor

            Hi Vernessa, I have some great updated content in the works for sure but those leads that are interested in WordPress marketing automation keep me extremely busy :) The key is the consultation I provide, most businesses like the idea of marketing automation but most don’t neeed (and can’t handle) entire suite of marketing automation tools. So I help them figure out what exactly they need right now to get leads, no leads no sales. Thanks for commenting.

  • http://www.ceratech.co.za MeeA

    Hi Viktor,

    I’m a small business owner and very new to web marketing. I love the all-in-one package that Hubspot offers but cannot afford it at this stage, especially given that the South African Rand is so weak against the Dollar.
    Which of these solutions would you recommend for someone with no budget or digital know-how?
    Which WP plug-ins would you recommend for turning my WP site into an integrated marketing platform? Are they free?

    • Viktor

      Hi MeeA,

      Yes, for small business owners it’s hard to be able to afford marketing automation platform – especially if they are located outside US. Not sure if you’ve seen my guide about using WordPress as a possible alternative to Hubspot, but if that’s something that you can’t do. You can try either LoopFuse free plan to get started, or you can try Leadsius.com (not on this list, something new I learned about recently) – they offer a free plan as well. Whatever you decide to use, do let me know.

      Thanks for commenting.

      • http://www.leadsius.com Stefan Krafft

        Thanks for mention us! We released our Free version of Leadsius in December last year and we do now have almost 500 Marketers using our platform. We offer e-mail marketing, tracking, landing page creation, web forms, lead database and analytics totally free of charge. Only one restriction and that´s the size of your database, the limit will be 10 000 contacts. It´s a game-changer for B2B Marketers that want to test what MA is all about. Thanks for a great article, hoping to be included in the list in the future. Once again, thanks for the mention.

        /Stefan Krafft

        • http://www.onlinemarketing.ie Digital Marketing Ireland

          Hi Victor, the main problem i see with platforms like Hubshout is that they dont offer local ranking results. Its all google.com or nothing which is useless for tracking local SEO campaigns. Please tell me your platform can specify which country to show the rankings for?

    • http://hy.ly Greta

      Hi MeeA,

      I work for Hy.ly, a marketing start up that offers an affordable solution to companies like Hubspot. With our platform, you don’t need HTML knowledge to produce campaigns. I came in as an intern this past year and was able to make very nice, responsive campaigns without any HTML or CSS knowledge. All I needed was our in-line text editor, our image uploader and form editor and I was good to go. We have worked over the past several months to further refine the platform to make it as easy as possible for users like me and you.

      With the platform, you can make everything from landing pages to email newsletters, and drip emails while also getting detailed analytics and a lead management system. With the lead database, you can see basic details about your leads and also get a touch history of each time that lead has interacted with your campaigns.

      If you would like to learn more about or sign up to use the Hy.ly Campaign Cloud just visit our invite page here: http://app.hylyinc.com/lp/apphyly/khNVel7ZY/0

      If you have more detailed questions and would like to talk to me personally, feel free to email at [email protected].

      • Viktor

        Thanks for your comment Greta. Looks like an interesting platform. I signed up to get invitation to test drive it and see how good it is for small businesses.

  • http://www.venntive.com Lydia Sugarman

    Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

    We include a great CMS in lieu of Hubspot as well as enterprise-level email marketing, mobile marketing, CRM, surveys, social media marketing, event marketing, project management, and on and on…without compromise. We believe in delivering an affordable, sophisticated platform that will grow with your business.

    There are hidden, but real costs to compromising and using an entry-level app to “start out” and that you’ll outgrow. Seriously, why compromise when you don’t have to?

    It’s free to set up a 30-day trial. Try us! You might very well find you’ll love us! (http://www.venntive.com)

    • Viktor

      Thanks Lydia for adding Venntive to the list.

  • http://www.venntive.com Lydia Sugarman

    Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

    We include a great CMS in lieu of Hubspot as well as enterprise-level email marketing, mobile marketing, CRM, surveys, social media marketing, event marketing, project management, and on and on…without compromise. We believe in delivering an affordable, sophisticated platform that will grow with your business.

    There are hidden, but real costs to compromising and using an entry-level app to “start out” and that you’ll outgrow. Seriously, why compromise when you don’t have to?

    It’s free to set up a 30-day trial. Try us! You might very well find you’ll love us! (http://www.venntive.com)

  • http://www.getspokal.com Chris Mack

    Hi Viktor,

    Please add Spokal (http://www.getspokal.com) to that list too! We’re WordPress based, designed specifically for small business (less than 5 employees), and start at $39/month.

    14 day free trial if you want to check it out.

    Cheers,

    Chris

    • http://www.ayna.com Adonis El Fakih

      I would like to invite you to compare Punto for retail on http://www.ayna.com. Our company provides marketing automation tools on top of managed service focused on small to medium businesses.

      We focus on an integrated service (presence, social media marketing and automation, SMS, email and merchandising)

      We do offer a free consultation to see what aspects are of most value to business and how we can help.

      • http://propertymanagementoh.com Andy Morris

        Regarding training: The thousands is not really worth it except for the fact that once you spend that money you feel obligated to get you rmoney back out and implement. Infusionsoft and marketo have some great free training and they basically give away there models for content marketing and automation. In addition to other free web resources I have found the following books helpful from amazon.com Epic Content Marketing, You should test that, Ultimate Guide to Facebook Advertising and Ultimate Guide to Google Adwords.

        I currently am using a service called ChamberZoom.com which is almost free yet packs some incredible automation. It is a white label of another automation company that is very good called Green Rope.

    • http://www.onlinemarketing.ie Digital Marketing Ireland

      Hi Chris, Can this be whitelabels for clients or it a per site thing?

      • http://www.getspokal.com Chris

        Hi DMI,

        It’s a per site thing. We do offer an affiliate commission for our agency partners, and we’re considering white labelling, as we have had a number of requests. With regards to your other post (country-specific rankings) – we’re implementing that into Spokal as we speak, it will be available by mid July. We’re also implementing keyword research in multiple languages if you have clients on the continent.

        Cheers,

        Chris

        • http://www.onlinemarketing.ie Digital Marketing Ireland

          Sounds good.. please inform me when you are rolling that out!

          • http://www.getspokal.com Chris

            An update: Multi language keyword research and rank tracking across multiple countries now rolled into Spokal. Also, we now work with any and all WordPress websites!

  • http://www.getmeadeal.ie David Ryan

    Thank you soooooooooooo much. As a start up we did not where to start at marketing. I suppose I still dont but I will be making contact. Thanks again

  • http://www.makesbridge.com Waqas

    In response to your post, it will be very helpful and perhaps game changing to know that MakesBridge offers complete Marketing Automation for $150/month.

    MakesBridge is fully integrated with Salesforce, has a 4.9 star rating. We even offer Immediate Marketing Routines to jump-start your Marketing Automation.

    What makes it unique is you don’t need to do any time consuming administrative tasks in order to setup marketing automation because everything is done for you including email templates with landing pages, forms, conversion tracking, lead scoring, custom charts and more…

    One final unique bit is MakeBridge is the only platform to support blended automation – direct mail, email, sms, social media even telesales.

    • http://www.emailmaniacs.com Mark

      Tried the free trial, got instant support. Digging it! Thank you, will switch most probably.

  • http://www.makesbridge.com Waqas

    In response to your post, it will be very helpful and perhaps game changing to know that MakesBridge offers complete Marketing Automation for $150/month.

    MakesBridge is fully integrated with Salesforce, has a 4.9 star rating. We even offer Immediate Marketing Routines to jump-start your Marketing Automation.

    What makes it unique is you don’t need to do any time consuming administrative tasks in order to setup marketing automation because everything is done for you including email templates with landing pages, forms, conversion tracking, lead scoring, custom charts and more…

    One final unique bit is MakeBridge is the only platform to support blended automation – direct mail, email, sms, social media even telesales.

  • http://www.ayna.com Adonis El Fakih

    I would like to invite you to compare Punto for retail on http://www.ayna.com. Our company provides marketing automation tools on top of managed service focused on small to medium businesses.

    We focus on an integrated service (presence, social media marketing and automation, SMS, email and merchandising)

    We do offer a free consultation to see what aspects are of most value to business and how we can help.

  • http://www.justifacts.com Chas

    This is a great article. I have been struggling to find a WordPress plugin that would do the following:

    -Capture a lead through a contact form.
    -Supply the lead with a PDF (white paper, report, etc).

    I know that Hubspot provides this service, but I wanted to see if there are any WordPress plugins that enable this capability. Please let me know if you are aware of a solution.

    Thank you!

    • Viktor

      Thanks for your comment Chas. Check out Contact Form 7 plugin if you’re looking for a free plugin, it offers 2 instant emails that can be sent out once someone submits the forms. I use one to receive lead information and second to send a download link to the lead. You can also setup confirmation page with a download link, when someone submits the form. Let me know if that’s what you wanted. Thanks.

      • http://www.justifacts.com Chas

        Thanks Viktor! Sometimes you get so wrapped up in the thought of the way a process should work that you lose sight of the purpose. We have been using Contact Form 7 so this was an easy transition. It has been tested and ready to go live. Thanks again for all of your help!

        -Chas

        • Viktor

          Glad I could help Chas. I actually recently released a plugin (my business did) for Contact Form 7 that integrates it with Nimble CRM (what I use) to import leads automatically into Nimble CRM. Not sure if you have anything in place to manage contacts and leads, but something I would definitely recommend. It seems to me like a good match between your business services and what Nimble does… it pulls social media data on leads so you know who they are – like a social media background check :)

          http://www.viktorixinnovative.com/app/contact-form-7-nimble-addon/

          I’m all about automation. I am partner with Nimble, but I do use it and like it.

          I would recommend trying it out, free trial to see if you like it (I bet you would). This is my partner link for trial sign up, which will assign me to your account to help with any issues you might have.

          http://partners.nimble.com/viktorix/

          Don’t hesitate to reach out. I’m here to help.

    • http://www.getspokal.com Chris Mack

      Hi Chas,

      You can set that up with any email provider too (like Mailchimp or Aweber). Mailchimp is free for the first 500 leads too.

      Just put one of their (many, many) forms on your site (or a combination of them, so you could have sidebar form, a shortcode form, a contact form, a popup etc – anything you want) and then as part of the welcome email Mailchimp sends out, you can send them the link to the PDF.

      There are dozens of free ways to achieve what you’re looking for.

      Cheers,

      Chris

      • Viktor

        Thanks Chris for your comment, you’re right email marketing platforms can also be another way to do it. I’m using Mailchimp integrated with Contact Form 7 plugin, so I have more control over how I can embed the forms. Works great.

        Also, Mailchimp increased their free plan to 2,000 contacts and 12,000 emails/mo – but, they removed autoresponders from their free plan.

  • http://www.sharanyan.com Sharanyan

    I’m using Hubspot from 2011, it’s really good and Their support always outstanding! But Their charges really high than others.

    • Viktor

      Thanks for your comment Sharanyan. Since you began using Hubspot in 2011, are you able to generate leads and sales that pay for Hubspot? (make Hubspot pay for itself).

  • http://www.eventedge.biz EventEdge

    Excellent blog. I actually always wondered how SMB’s afford $200-300/mo basic to spend on online marketing, especially with bulk of the work needing to be done by the business personnel. There was a SCRUM training I attended which said that 45% of the features in a product are never used, and about 80% of the features are used sparingly.

    I’d imagine that well before inbound marketing became hip, many businesses had their own websites and marketing channels established. Why throw away all of that and move website to Hubspot or similar company when you are perfectly happy with the cheap shared hosting or cloud deal from the past?

    I do have a question though. Of the following channels identified above, which one in your mind has the greatest impact in terms of attracting online customers today?

    Blog/Content Management System
    Landing Pages with Lead Capture Forms
    Lead Nurturing/Autoresponders
    Email Marketing/Email Blasts
    Social Media Updates/Monitoring
    SEO Tools and Optimization

    For example. we do events marketing and find that direct email and social media are most important in attracting buyers, especially since events are “short-lived” products and would not depend on SEO or blog content so much (no one is reading those to access events).

  • http://www.venntive.com Lydia Sugarman

    Michael Stelzner and his team at Social Media Examiner have released the 2013 Social Media Marketing Industry Report. But, the 60-Second Marketer gives a great overview in a graphical format here- http://bat.ly/mU6vX

    It’s interesting that 87% of the marketing professionals surveyed still put email marketing at the top of their list.

    At the end of the day, structuring a marketing strategy really is very dependent on your business and your goals.

    • Viktor

      Thanks for sharing that article. Understanding your target market is key to knowing how to reach it – email, social media, direct mail, ppc, etc. All can be effective.

  • http://www.onlinemarketing.ie Soma Marketing

    Great list, we run our own platform for our clients which provides tracking of all seo/sem/social/email campaigns.

  • http://www.omnisocial.co.uk Jim

    Your landing page is giving a 404 error.

    I know you will know this, but making sure the customer journey is complete is really important.

    Other than that, WordPress and lots of plugins FTW!

    Jim
    http://www.omnisocial.co.uk

    • Viktor

      Thanks Jim. I’ve been having intermittent issue with 404 error, that’s hard to catch and troubleshoot.

  • http://www.omnisocial.co.uk Jim

    Your landing page is giving a 404 error.

    I know you will know this, but making sure the customer journey is complete is really important.

    Other than that, WordPress and lots of plugins FTW!

    Jim
    http://www.omnisocial.co.uk

  • Pingback: How Much Does HubSpot Cost? | HowMuchIsIt.org

    • http://www.venntive.com Lydia Sugarman

      Wow. Hub spot charges $6K annually *just* to integrate with NetSuite CRM and NetSuite E-commerce. I’ll start and stop there, other than to note the pricing discrepancy from one bullet point to the next.

      This “review” is anything but impartial, something I’d expect from a review site.

      • Viktor

        Thanks Lydia, I did see that mistake. Might’ve been a typo.

  • http://www.inboundio.com Pushkar Gaikwad

    Hi Viktor, found your post through google search and thought to make a comment.

    I myself have built a simplified inbound marketing software http://www.inboundio.com as I wanted to scratch my own itch. Most of the products available in the market were having way too many features or were out of my financial reach so I thought why not build a simplified software for people like me, individuals and small businesses ? I am the only guy who do all the work, dev, design, sales, marketing and support so I understand the needs and can keep the software very reasonably priced.

    The softwares which you have listed are all nice and the people behind them are amazing people but I am trying to give a different angle and want webmasters and small business (with 1-3 employees) to use inBoundio

    Regards
    Pushkar Gaikwad
    http;//www.inboundio.com

    • Viktor

      Thanks for commenting Pushkar. Your app looks like a pretty good start, with some work it can be a very good competitor to many apps on this list. Good luck.

      • http://www.inboundio.com Pushkar Gaikwad

        Thanks, I will keep you updated on it too, I am certainly making it more polished on daily basis

  • http://www.inboundio.com Pushkar Gaikwad

    Hi Viktor, found your post through google search and thought to make a comment.

    I myself have built a simplified inbound marketing software http://www.inboundio.com as I wanted to scratch my own itch. Most of the products available in the market were having way too many features or were out of my financial reach so I thought why not build a simplified software for people like me, individuals and small businesses ? I am the only guy who do all the work, dev, design, sales, marketing and support so I understand the needs and can keep the software very reasonably priced.

    The softwares which you have listed are all nice and the people behind them are amazing people but I am trying to give a different angle and want webmasters and small business (with 1-3 employees) to use inBoundio

    Regards
    Pushkar Gaikwad
    http;//www.inboundio.com

  • http://www.optify.net Danie Pote

    Hi Viktor,

    Danie from Optify here. Thanks so much for including our software in your post. We’ve noticed it’s still getting great traffic, even a year later.

    We wanted to inform you of some changes to our software editions in hopes you might update your post.

    Our Express edition for B2B marketers is now $350/month. Here’s a list of what’s included:

    – 10,000 pageviews per month
    – Unlimited contacts
    – 2,500 emails per month
    – Lead nurturing, autoresponders, Smart Lists, email marketing all included
    – SEO tools (50 keywords, 5 competitors)
    – Social media integration including lead and visitor tracking across all social media networks
    – Award-winning Optify Connect, which tracks all visitor history, including anonymous visitor history, and connects multi-device and multi-browser users

    Also, you note that we don’t offer website hosting, and you’re correct. We do this for a few reasons. Mainly, we want to avoid the ‘lock-in’ strategy. Why would we want to force all our customers and partners out there who already support an open-source CMS (like WordPress or Drupal) to convert to something else? If your vendor is talking to you about their ‘built-in’ CMS – think about if you ever want to stop using their proprietary system. You really can’t without a complete migration off their platform. That’s a lock-in strategy to keep your content and you hostage! Not our strategy.

    Our WordPress and Drupal plugins offer easy, one-click setup with our software, so you can get started right away without having to involve your IT department.

    We also have a unique focus on digital marketing agencies to empower them to grow their business and client roster by using our software. Here’s a link to our agency pricing: http://www.optify.net/digital-marketing-tools-pricing

    Thanks again for including us in your post! Hope my comment is helpful for marketers looking for the perfect digital marketing software.

  • Pingback: Inbound-Marketing Tools aus Europa zur Leadgenerierung und Content-Marketing - Welsch-Lehmann.com

  • http://colibritool.com StaceyLee

    Aside from Hubspot you may used Colibri tool it can help you on how to optimize conversions and to get more traffic and customers from search engines and other sources incl. social media and content sites. you can try it here: http://colibritool.com

    • http://harbingerlabs.com Travis

      I’ve started using a tool called Hatchbuck. It’s target is smaller businesses who may not need or be ready for full blown marketing automation and crm tools. It does what I need it to do in one tool which is a huge benefit; light crm, form management, segmentation/tags, triggers and drips. Worth a look if you’re in the market.
      http://www.hatchbuck.com

  • http://coollifesystems.com Mike

    Another alternative to Hubspot is Cool Life Systems. Their Enterprise Marketing Management (EMM) solution provides marketers a SaaS solution that is powered by a centralized database. The database was designed to keep queries fast, regardless of the size of the data set.

    Quick overview

    * Complete CMS with landing pages and lead capture forms

    * Webinar & virtual tradeshow management

    * eMail Marketing: automated marketing, 1 on 1 eMails, template library

    * Social media integration

    * Proprietary CRM

    * Sales Performance Management with Lead Scoring

    * Open APIs

    I hope this information is helpful for anybody looking for a high ROI alternative to Hubspot or Salesforce.
    http://coollifesystems.com

    Best,
    Mike

  • http://coollifesystems.com Mike

    Another alternative to Hubspot is Cool Life Systems. Their Enterprise Marketing Management (EMM) solution provides marketers a SaaS solution that is powered by a centralized database. The database was designed to keep queries fast, regardless of the size of the data set.

    Quick overview

    * Complete CMS with landing pages and lead capture forms

    * Webinar & virtual tradeshow management

    * eMail Marketing: automated marketing, 1 on 1 eMails, template library

    * Social media integration

    * Proprietary CRM

    * Sales Performance Management with Lead Scoring

    * Open APIs

    I hope this information is helpful for anybody looking for a high ROI alternative to Hubspot or Salesforce.
    http://coollifesystems.com

    Best,
    Mike

  • http://www.means-of-production.com Michael

    Yes, their are alternatives to HubSpot but for my money ($3600 per year with up to 1000 contacts) I wouldn’t change from HubSpot the world. My company is less than 2 years old and I needed to attract qualified leads fast. As a start up with very little money and a non-compete I had to be effective and efficient. HubSpot enabled me to go from 128 visitors to 2852 in 1 year. My leads this month… 36 qualified leads.

    Here’s the thing. Hubspot is not just a software tool, its a process and they have 600 people in Cambridge MA who will guide you through that process If you reach out to them. I think they now have over 10K pages on the website, Mostly dedicated to helping HubSpot users.

    I looked at a variety of the systems (Pardot, Marketo, InfusionSoft) mentioned in the above article but chose HubSpot because I know I needed the support and advice.

    I had such success that I now sell the HubSpot service to my clients.

    Is Optify a good choice for some SMB’s? Absolutely. But if you want an excellent walled garden CMS, advice and support in moments by phone, dynamic content that is easy to segregate by list, Keywordtool, an exceptional email software and A VERY easy to use interface. HubSpot “All in One” is the way to go.

    Lastly – This is best equated to an exercise program. You get back what you put in. If you don’t blog a couple times a week, your social media output is anemic or spammy and your emails sound like car salesmanship, no software is ever going to help. Its just a tool.

    http://info.means-of-production.com/blog/bid/309129/How-To-Start-A-Blog-and-Attract-New-Customers

    • Viktor

      Michael, thanks for the comment but your comment is somewhat misleading and that might not have been your intention, but maybe my misunderstanding. If you can clear up these 2 questions, to increase your transparency:

      1. Why are you using SquareSpace for your main website if you think HubSpot has “excellent walled garden CMS”?

      2. If you’re paying $3600/yr for 1000 contacts, how are you able to have SquareSpace website with HubSpot analytics integration? You should be paying $8400/yr since external website integration starts at Professional plan, not basic. I know HubSpot sales team gives great discounts, but I would like you to clarify this to the benefit of the reader and prospects considering HubSpot so they know they can get a discount.

      Thanks, looking forward to your answers.
      Viktor

      • http://www.means-of-production.com Michael

        Hi Victor,

        Great questions! I’m moving to an e-commerce model for the development of content and HubSpot has no e-commerce as of yet. I looked at Shopify and others but chose squarespace as an easy to use solution for now. The e-commerce area is buying built and should be live in a couple weeks.

        The pricing model for HubSpot has changed and integration is now allowed at the Basic level. You don’t have access to workflows and some of the more complex nurtring features but when your just starting out its a good foundation.

        Full disclosure, after being on HS and building my contacts, I found I did need those tools and I’m now on the Pro level. The ROI made sense for me to step up.

        Lastly, because I’m now a reseller, I did get a discount. You are right, negotiating a discount is possible.

        Cheers!

        Michael

        • Viktor

          Thanks for clarification Michael. You might want to make sure your squarespace sub-domain is not visible anywhere on your website. On your blog right now, the logo takes you to subdomain instead of your custom domain.

          Google already has 28 pages of your subdomain indexed, so your site might get penalized for duplicate content with your main domain. I would recommend claiming sub-domain in webmaster tools and requesting removal for all of them.

          Cheers,
          Viktor

          • http://www.means-of-production.com Michael

            Yikes, thanks for the catch! Can you tell I’m more a marketer then technician?

            This site has been up for almost month and I missed it! Looks like I’ll be changing page domains this afternoon!

            Thanks again and you have a great blog. I’m very glad I found it.

            Michael

          • Viktor

            Glad I could help.

  • http://www.means-of-production.com Michael

    Yes, their are alternatives to HubSpot but for my money ($3600 per year with up to 1000 contacts) I wouldn’t change from HubSpot the world. My company is less than 2 years old and I needed to attract qualified leads fast. As a start up with very little money and a non-compete I had to be effective and efficient. HubSpot enabled me to go from 128 visitors to 2852 in 1 year. My leads this month… 36 qualified leads.

    Here’s the thing. Hubspot is not just a software tool, its a process and they have 600 people in Cambridge MA who will guide you through that process If you reach out to them. I think they now have over 10K pages on the website, Mostly dedicated to helping HubSpot users.

    I looked at a variety of the systems (Pardot, Marketo, InfusionSoft) mentioned in the above article but chose HubSpot because I know I needed the support and advice.

    I had such success that I now sell the HubSpot service to my clients.

    Is Optify a good choice for some SMB’s? Absolutely. But if you want an excellent walled garden CMS, advice and support in moments by phone, dynamic content that is easy to segregate by list, Keywordtool, an exceptional email software and A VERY easy to use interface. HubSpot “All in One” is the way to go.

    Lastly – This is best equated to an exercise program. You get back what you put in. If you don’t blog a couple times a week, your social media output is anemic or spammy and your emails sound like car salesmanship, no software is ever going to help. Its just a tool.

    http://info.means-of-production.com/blog/bid/309129/How-To-Start-A-Blog-and-Attract-New-Customers

  • http://www.means-of-production.com Michael

    Hi Victor,

    Great questions! I’m moving to an e-commerce model for the development of content and HubSpot has no e-commerce as of yet. I looked at Shopify and others but chose squarespace as an easy to use solution for now. The e-commerce area is buying built and should be live in a couple weeks.

    The pricing model for HubSpot has changed and integration is now allowed at the Basic level. You don’t have access to workflows and some of the more complex nurtring features but when your just starting out its a good foundation.

    Full disclosure, after being on HS and building my contacts, I found I did need those tools and I’m now on the Pro level. The ROI made sense for me to step up.

    Lastly, because I’m now a reseller, I did get a discount. You are right, negotiating a discount is possible.

    Cheers!

    Michael

  • http://www.knowledge-bank.co.uk Jim

    Come off it Michael, you are a Hubspot reseller.

    I have no problem with that, I investigated it myself, though the world is a bit more transparent than it used to be, you need to be aware of this!

    The sales and marketing tactics of the past just don’t work any more.

    If you are a reseller and can do 1,000 contact packages with all the setup and management for $3,600 a year, I may have some customers for you…well actually, I can probably convert most of the existing Hubspot customers who are paying $8,400+ to your package as well.

    • http://www.knowledge-bank.co.uk Jim

      …and when I looked at becoming a reseller, they wanted £9,000 ($14,000) for an ‘education’ programme to learn how to do inbound marketing.

      I am like Viktor in that I already know how it works, I was just looking at an alternative to a modular system I can build myself for next to nothing.

      Once I explained that, their sales guy explained that Hubspot was more suited to people who didn’t have an understanding of how it works, and needed a simpler platform

      Nothing wrong with that, though it costs a massive amount more to implement than the modular solution that Viktor is talking about.

      There is room for both, though a modular solution is more powerful and flexible in most cases, at a lower cost.

      We also blog about this at http://www.omnisocial.co.uk/blog/

      • Viktor

        Yikes, $14,000 is not a small amount of money for training. I wonder what actually goes into that program. I know Infusionsoft has a required training program for all clients signing up for their platform that’s somewhere around $2,000.

        • http://www.means-of-production.com Michael

          I think training now costs either $2000 or $7000 depending on the service you select. I did take the $2000 training. It’s not cheap but I needed the assistance and I found it helped me get a jump statr.

          • Viktor

            Michael, with all the resources available online, do you think $2000 was a worthwhile investment? What made it better than other educational resources available for free? I’m just curious.

          • http://www.inboundio.com Pushkar Gaikwad

            Hi Michael, I am also interested to know more about what exactly these training program constitute of ?

            Thanks

          • http://www.deskgod.com Daniel

            Hello, I am form company that is doing web-sales automation, and the tools is very good for small and medium businesses. I beleive it will be worthy for you to know about it: http://www.deskgod.com

      • http://www.means-of-production.com Michael

        I whole heartedly agree. I’ve certainly recommended to prospects that they seek another solution. HubSpot is not for everyone. Especially if they don’t have the bandwidth to devote to the system or are so committed to traditional advertising that they prefer a pay and spray approach.

        I’m able to get the training waved for my customers because they use me as a resource but that just means they pay me instead. HubSpot has found that the retention rates skyrocket with a reseller guiding the end user. Its a model they are devoting more resources to.

    • Viktor

      Good point Jim. Most, if not all, are not aware they can negotiate a discount with the sales rep.

    • http://www.means-of-production.com Michael

      Um, no. Let me be clear. That is the software price. I thought that we were comparing software not service costs.

      I’d love your input though… I’m trying a new approach to marketing deliverables and selling them in content packages so that small businesses have a foundation on which to build from. Here’s how it goes and it is the reason my site is now on Squarespace 6.

      I sell blogs in 52 blog packages at $100 a blog. My Associated Press trained writers create them around a longtail keyword and I upload them with an image two external links, two internal links and bullet points if appropriate. I have a similar press release, social media and email service. It’s an alternative to a traditional retainer model and requires that the customer do much of the heavy lifting. The idea is to remove much of the back and forth that takes place and costs money and hours. The ecommerce platform will allow people to make the purchase and get the results in days or weeks. It is just being launched but I will be happy to share the results. EVEN if I fall on my face!

      Best,

      Michael

  • http://www.knowledge-bank.co.uk Jim

    Come off it Michael, you are a Hubspot reseller.

    I have no problem with that, I investigated it myself, though the world is a bit more transparent than it used to be, you need to be aware of this!

    The sales and marketing tactics of the past just don’t work any more.

    If you are a reseller and can do 1,000 contact packages with all the setup and management for $3,600 a year, I may have some customers for you…well actually, I can probably convert most of the existing Hubspot customers who are paying $8,400+ to your package as well.

    • http://www.means-of-production.com Michael

      Um, no. Let me be clear. That is the software price. I thought that we were comparing software not service costs.

      I’d love your input though… I’m trying a new approach to marketing deliverables and selling them in content packages so that small businesses have a foundation on which to build from. Here’s how it goes and it is the reason my site is now on Squarespace 6.

      I sell blogs in 52 blog packages at $100 a blog. My Associated Press trained writers create them around a longtail keyword and I upload them with an image two external links, two internal links and bullet points if appropriate. I have a similar press release, social media and email service. It’s an alternative to a traditional retainer model and requires that the customer do much of the heavy lifting. The idea is to remove much of the back and forth that takes place and costs money and hours. The ecommerce platform will allow people to make the purchase and get the results in days or weeks. It is just being launched but I will be happy to share the results. EVEN if I fall on my face!

      Best,

      Michael

  • http://propertymanagementoh.com Andy Morris

    Regarding training: The thousands is not really worth it except for the fact that once you spend that money you feel obligated to get you rmoney back out and implement. Infusionsoft and marketo have some great free training and they basically give away there models for content marketing and automation. In addition to other free web resources I have found the following books helpful from amazon.com Epic Content Marketing, You should test that, Ultimate Guide to Facebook Advertising and Ultimate Guide to Google Adwords.

    I currently am using a service called ChamberZoom.com which is almost free yet packs some incredible automation. It is a white label of another automation company that is very good called Green Rope.

  • http://www.julianmills.co.uk Julian Mills

    Hi

    I like you last comment,

    “None of these systems are set and forget, they all require tweaking to get better and generate more leads.”

    This is so true. The number of prospective clients that come to me and believe that a marketing automation system is set up (for a one time fee) and then requires no ongoing attention is surprising.

    Julian

    • Viktor

      You’re right Julian. I find that many sales people talk about their marketing automation platforms in a misleading manner, without selling the required efforts to make these platforms work for the clients and pay for themselves. I just recently did a webinar on marketing automation mistakes, and that was one of them – http://j.mp/18cJmie

      Thanks for commenting,
      Viktor

  • http://www.julianmills.co.uk Julian Mills

    Hi

    I like you last comment,

    “None of these systems are set and forget, they all require tweaking to get better and generate more leads.”

    This is so true. The number of prospective clients that come to me and believe that a marketing automation system is set up (for a one time fee) and then requires no ongoing attention is surprising.

    Julian

  • http://www.automationmd.com CHristian Burris

    Thanks for the comparisons. A lot of these CRM companies are starting to move upstream to mid to enterprise markets. Infusionsoft has provided a full blown solution for small business. It’s hard to explain Infusionsoft’s benefits but when you buy Infusionsoft, you are not just buying a great piece of software but you are also buying the culture. Infusionsoft is absolutely zealous about helping small businesses succeed with their software. Honestly, I’ve never seen a company offer so many resources to help their clients be successful with the software then Infusionsoft. I also think office auto pilot and SendPepper might be good candidates to consider if you are a small business. Ultimately I believe Infusionsoft has led the charge in the small business marketing automation space. It really is a great product.

  • http://www.yieldtechnology.com Dan Brody

    I have another solution to ad to your 8 Marketing Control Center from @yieldtech

    It adds little extra over the others with an Ad Server that tracts from impressions to redemptions

    • # Daniel

      Vicor, small and medium businesses and especially this in B2C need to provide more personality in their selling than just automated email I believe the best solution for this is Deskgod wich is web-sales automation.

      • Viktor

        Thanks Daniel, you’ve already left a comment with a link to your platform. No need to repeat it.

    • http://www.leadsquared.com Nilesh

      Nice compliation of tools Viktor. If you do another round for 2014 do check out LeadSquared.

  • http://www.yieldtechnology.com Dan Brody

    I have another solution to ad to your 8 Marketing Control Center from @yieldtech

    It adds little extra over the others with an Ad Server that tracts from impressions to redemptions

  • Fahima

    Anyone used Hatchbuck ? Any feedback will be helpful. Thanks :)

  • http://www.socialmediaandwebdesign.com Machell Wright

    I checked out hubspot as well and found your blog after getting a quote from them. I didn’t realize wordpress was so powerful. I wasn’t ready to spend the money that hubspot was quoting but I was looking at hubshout. Can you do a comparison of their services? They aren’t as expensive and their training is included in the $199 signup fee and they credit it back to you when you sign up your first customer. I tried to find some comparisons with this company but didn’t find any.

    • Viktor

      Machell, you’re confusing those two. Hubspot is a tool, Hubshout offers services.

  • http://www.simplycast.com/ Michael

    SimplyCast needs to be on this list. Their customer flow communication platform has marketing automation tools, as well as inbound marketing and multi-channel options.

  • http://www.meonlybetterfitness.com Veronica Spriggs

    Can you please recommend the Email Marketing plugins you use with Word Press? Can this be integrated with mail chimp? Also one feature I really like in Hubspot is the Seo writing tool. Do you know of something like this for WordPress?

    • Viktor

      Hi Veronica,
      Thanks for your comment. The answer is yes to both questions.

      1. For Mailchimp integration, it really depends on what form plugin you choose to use – Gravity Forms and Ninja Forms, both have Mailchimp integration.
      2. For SEO, you’ve already done good for your website since you’re using WordPress SEO by Yoast plugin, so take advantage of Analysis tab to improve your on-page optimization. If you need something more advanced, you can check out this premium SEOpressor plugin – http://j.mp/1ousQqV
      3. You should also check out orbtr plugin which integrates with Mailchimp – http://j.mp/1a7tHXh

      Hope that helps,
      Viktor

  • JChris

    What plugin do you use for landing pages on WordPress?

    • http://www.viktorsblog.com/ Viktor Nagornyy

      I build my own landing pages without plugins JChris. Simple is always better. I simply use “full width” page template with a page builder and create my own landing pages. Easy setup, easy to use to create additional pages. Thanks for your comment.

  • NodeGear

    Love your work Viktor. Have you considered using Ghost as an alternative to WordPress? Thx ~ng

    • http://www.viktorsblog.com/ Viktor Nagornyy

      No, Ghost is a blogging platform… what WordPress was back in the early days… WordPress is a full CMS that has plugins built for marketing automation. Can Ghost be used for lead generation? Yes, but only as a blogging platform. Ghost has a different goal, place focus on content. It can be a good option for blogging if your main marketing website is not WordPress.

      • NodeGear

        Thanks Viktor. I broadly agree. I’d love to see Ghost/Node.js become more like a full CMS as you point out is the case for WP. I’ve been a WP user for years and feel it is so ripe for change. Some kind of Node.js based CMS with Ghost-style blogging at the base of it is sure to come along…guess I’m just impatient for it to be so. Thanks for the feedback. Insightful as ever.

        • http://www.viktorsblog.com/ Viktor Nagornyy

          Tools are 5% of the equation, 95% is the elbow grease.

  • pacificwaters

    Uh, Victor, “fare” is spelled fair in this usage.

    • http://www.viktorsblog.com/ Viktor Nagornyy

      Thanks for heads up. “Victor” is spelled Viktor in this usage :)

  • Viktor

    Hi Ian,
    Thanks for your comment. I deal with clients who are leaving Hubspot every month who were not able to use inbound marketing effectively to make Hubspot pay for itself because they didn’t realize what sort of commitment they had to make every day/week/month to make it effective. I see this happening over and over again, and I don’t understand why it’s not something that Hubspot, and other marketing automation platforms, are not communicating well enough during the sales process. It would help their retention rates and customers would be more satisfied.

    I even heard some clients say they thought Hubspot will generate leads for them (marketing automation = autopilot), and when they got it they realized that automation is NOT autopilot. You need to produce content, that’s the foundation of inbound marketing.

    Cheers,
    Viktor

  • Viktor

    Glad I could help Chas. I actually recently released a plugin (my business did) for Contact Form 7 that integrates it with Nimble CRM (what I use) to import leads automatically into Nimble CRM. Not sure if you have anything in place to manage contacts and leads, but something I would definitely recommend. It seems to me like a good match between your business services and what Nimble does… it pulls social media data on leads so you know who they are – like a social media background check :)

    http://www.viktorixinnovative.com/app/contact-form-7-nimble-addon/

    I’m all about automation. I am partner with Nimble, but I do use it and like it.

    I would recommend trying it out, free trial to see if you like it (I bet you would). This is my partner link for trial sign up, which will assign me to your account to help with any issues you might have.

    http://partners.nimble.com/viktorix/

    Don’t hesitate to reach out. I’m here to help.

  • http://www.leadsius.com Stefan Krafft

    Thanks for mention us! We released our Free version of Leadsius in December last year and we do now have almost 500 Marketers using our platform. We offer e-mail marketing, tracking, landing page creation, web forms, lead database and analytics totally free of charge. Only one restriction and that´s the size of your database, the limit will be 10 000 contacts. It´s a game-changer for B2B Marketers that want to test what MA is all about. Thanks for a great article, hoping to be included in the list in the future. Once again, thanks for the mention.

    /Stefan Krafft

  • http://hy.ly Greta

    Hi MeeA,

    I work for Hy.ly, a marketing start up that offers an affordable solution to companies like Hubspot. With our platform, you don’t need HTML knowledge to produce campaigns. I came in as an intern this past year and was able to make very nice, responsive campaigns without any HTML or CSS knowledge. All I needed was our in-line text editor, our image uploader and form editor and I was good to go. We have worked over the past several months to further refine the platform to make it as easy as possible for users like me and you.

    With the platform, you can make everything from landing pages to email newsletters, and drip emails while also getting detailed analytics and a lead management system. With the lead database, you can see basic details about your leads and also get a touch history of each time that lead has interacted with your campaigns.

    If you would like to learn more about or sign up to use the Hy.ly Campaign Cloud just visit our invite page here: http://app.hylyinc.com/lp/apphyly/khNVel7ZY/0

    If you have more detailed questions and would like to talk to me personally, feel free to email at [email protected].

  • http://www.means-of-production.com Michael

    Yikes, thanks for the catch! Can you tell I’m more a marketer then technician?

    This site has been up for almost month and I missed it! Looks like I’ll be changing page domains this afternoon!

    Thanks again and you have a great blog. I’m very glad I found it.

    Michael

  • http://www.inboundio.com Pushkar Gaikwad

    Hi Michael, I am also interested to know more about what exactly these training program constitute of ?

    Thanks