You Don’t Need Marketing Automation to Generate Leads

You Don’t Need Marketing Automation to Generate Leads

Not sure why, but many people I talk to and clients I work with equate marketing automation with lead generation. They think that to generate leads they MUST have marketing automation. Marketing automation will improve efficiency of your marketing, but if you have nothing to automate or resources to invest it... Continue reading this »
The Dead-Honest Truth About Marketing Automation

The Dead-Honest Truth About Marketing Automation

Elbow grease is not included with marketing automation. Do the work. Marketing automation is not rocket science, but it is not third grade arithmetic either. Many businesses get sold on the idea of marketing automation, yet fail to either implement it or take full advantage of it. When I was offering... Continue reading this »
BlogDash Offers $15-25 for DoFollow Anchor Text Links

BlogDash Offers $15-25 for DoFollow Anchor Text Links

Disguised as a blogging opportunity, BlogDash pitched me (and many other bloggers in their database) for the third time to "produce 1 unique post on what you like best and what will excite your readers."

The First Time

Back in October, I received my first pitch on BlogDash to write a blog... Continue reading this »
LastPass: Homepage Calls to Action Mistake and a Lesson

LastPass: Homepage Calls to Action Mistake and a Lesson

Click to Enlarge + Most businesses send a lot of traffic to their homepages, but most homepages are not effective. This was the case with LastPass, a password manager. I started researching password managers that offer additional functionality for businesses and teams, and LastPass was one of the... Continue reading this »
Inbound Marketing Is a Complete Waste of Money When…

Inbound Marketing Is a Complete Waste of Money When…

For the past few years consultants from all over the world have been pushing inbound marketing (online marketing) down business owners' and executives' throats, preaching the Gospel of Google as written in the Sacred Scrolls of Valuable Content. And rightfully so, it's effective. BUT, many businesses completely waste their money - not... Continue reading this »
2 Misconceptions Hubspot Spreads About WordPress

2 Misconceptions Hubspot Spreads About WordPress

Hubspot is a great lead generation and marketing automation platform. They are very good at marketing and very good a selling their software. That's why they're the most popular and known software out there, with other platforms trailing behind it. But today, I was a bit disappointed when I stumbled on a Hubspot... Continue reading this »